IDC Chinas projector market is undergoing a double change

IDC recently released "China's projector market quarterly tracking report" shows that the first half of 2010 (1-6 months) the overall projector market in China shipped 51.6 million units, sales of 39.8 billion yuan. And 2009 In the first half compared to the overall market sales and sales rose 55.2%, respectively, and 26.0%. At the national policy of stimulating domestic demand and the rural culture of sharing and actively guide the large-scale projects carried out, China's projector market to Maintain the rapid pace of development. Faced with increasingly fierce market competition, the major projector manufacturers are doing our best, trying to adjust its business strategy through in order to obtain greater market opportunities. IDC China Computer System Mei Chen Department of analysts believe that China projector industry is undergoing two major changes: 1. China's projector market competition changes: from the Japanese manufacturers dominate the world tend to multi-national brand competition China's projector market, after decades of development, already from the initial champion from the Japanese manufacturer has evolved into the current multi-national brands competing pattern. China's projector market, IDC Quarterly Tracker data In sales of the top ten vendors in the Department of Taiwan, Korea and mainland China, Department of brands are on the list. Japanese manufacturers for many years in China's projector market in the deep secret agents in the traditional education and government sectors with more A stable customer base. In contrast, Japanese brands outside the active participation of not only the case of large scale competition, and more innovative development of new projection products to develop new markets. Therefore, the degree of their brand and product acceptance Degrees have been significantly improved their ability to sell has also been considerable progress, have to compete with the Japanese manufacturer's strength. Taiwan-based manufacturers prices have obvious advantages, actively develop new products, by SME customers. Korean manufacturers focus on developing sales channel system and to participate in industry standard case competition, and enhance the industrial impact and improve their own Sales capacity. Full use of China's domestic brands local advantages in the government and military procurement and other industries benefit. Of course, the Japanese manufacturer is not far behind, in the product line and price are significant strategic adjustments. IDC believes that China's projector market in the pattern of brand competition, each department will go on forever. 2. China's projector market product innovation: the sudden emergence of the short focus projector In technology development and promotion of manufacturers, short throw projection products (including direct investment-and short-focus projector reflection) in 2010, rapid development. IDC data show that short-focus projection in the first half of 2010 products (including direct Cast-and short-focus projector reflective) market share has increased to 4 percentage points. From the beginning of 2010, major vendors have released a full range of Coke products a short reflection, and actively guide the general education and business users to purchase and make Use. Reduced short-focus projector projection distance, as in the small space was facilitated by using the projector, the whiteboard can be used in conjunction with a more enhanced and effective speaker and audience interaction. IDC predicted that as a short-throw projection The new projection technology, will continue to maintain rapid development momentum. While in mid-2010 growth rate of China's economy temporarily slowed down, but the Chinese industry procurement projector market is still led by weakness in the consumer market, its impact is not obvious. Summer Sourcing Summit Education Industry Will commence in the third quarter of large-scale, rural culture is still around to share the project started, the business market's growing demand for projectors, these positive factors will continue to drive the projector market in China and healthy development. Therefore, , IDC forecasts the second half of 2010 (7-12 months) the overall projector market in China is expected to reach 754,000 units.