Foreign capital brews National Day holiday starts flat price war again mid-autum

The Olympic Games just goes, the sale of flat TV entered opposite off-season period, forthcoming " mid-autumn " holiday and " 11 " long holiday, become each manufacturer to pull the inning that uses a sale. The reporter sells a know from home appliance yesterday, sell preparing actively for holiday sales promotion, future two holiday, especially " 11 " , the flat TV of each brand can depreciate, and the strength that foreign capital depreciates exceeds card of home made product probably, with " price big stick-means of intimidation " continue to beat domestic flat brand, loot home made product card " half of country " . And card of home made product expresses to will take multinomial move, active accept a challenge.

　　 Foreign capital brandishs " price big stick-means of intimidation "

"Begin from this year, ' 11 ' holiday becomes only ' the golden week ' , brand of each flat TV ' 11 ' regard as length a holiday one ' shopping season ' , affirmation won't miss this sale busy season. And OK and affirmative is, ' 11 ' of each brand depreciate extent affirms those who exceed other holiday to depreciate extent. " yesterday, qu Wenchao of manager of department of the announce outside Beijing country beauty is analysed to the reporter.

Foreign capital brand is right " depreciate " be related is more careful. Relevant controller expresses Xia Pu yesterday, twice the sales promotion of holiday plans company concerned future to had been not made; Ministry of Suo Ni public relations also expresses not to understand this.

"Because depreciate,extent affects the competition to the market, to avoid fall tip a competitor, the enterprise is in commonly deadline just fall communicate sell. " Qu Wenchao expresses. Wave of Liu Ren of deputy secretary-general of Chinese electron chamber of commerce thinks yesterday, foreign capital brand is in " 11 " during affirmative meeting continues to hit " price war " , and depending on depreciate advantage, they hope to continue to enlarge the market through this kind of means.

　　 Market of card of home made product is gobbled up

This year " 51 " , the price of type of sales promotion of brand of main foreign capital falls amount to 30% above, be the same as norms product under card of home made product even. Inspect the data that like guild and Ao Wei advisory combination releases to show according to Chinese electron, this year first half of the year, foreign capital brand is had in sales volume of one class market rate is total amount to 60% , total share also already near half.

The data of national information center also shows, this year first half of the year, card of home made product is imported the puissant extruding of the brand in market of TV of liquid crystal of class of just a little, market dominant position is in 34 class to be lost stage by stage again, of integral market share slide become the reality that cannot avoid.
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